Some of our recent successes include:
Autism Speaks, the world’s leading autism organization and advocate for the needs of individuals with autism and their families, retained ODM to build and activate a statewide coalition to rally support for legislation requiring expanded insurance coverage for autism therapies. Working with New Jersey’s autism advocacy organizations, medical professionals, patient advocacy groups and families whose lives had been touched by autism, ODM spearheaded a successful grassroots and media relations campaign that culminated with a public signing of the landmark legislation with the Governor and members of the coalition at Children’s Specialized Hospital in New Brunswick.
Public Service Enterprise Group (PSEG)
Public Service Enterprise Group (PSEG) is the largest gas and electric utility in the State of New Jersey. PSEG’s Government and Public Affairs team retained ODM to improve its internal and external communications. PSEG had created an Ambassador Program which was a vehicle to bring together PSEG employees, contractors, vendors and other company stakeholders to help communicate to the boarder public the goals and service objectives of the company.
ODM created an electronic newsletter called the Ambassador Insider which bridges the gaps in communication between PSEG advocates, State and Local political leadership and the various groups that comprise the PSEG family. The Insider is produced quarterly and highlights the statewide activities of PSEG Ambassadors in all areas of the company. The Insider is also a vehicle for PSEG senior executives to be highlighted and given a voice to communicate PSEG initiatives and also allows its government relations team to keep the broader PSEG audience up to date on legislative and policy issues of company importance.
BUF Health & Human Services Preschool (BUF)
BUF Health & Human Services (BUF) operates two preschool facilities, an after-school program and a summer camp in Plainfield, NJ. The school engaged ODM to assist in reaching a broader community through a range of services including: event planning, marketing, public/media relations; press material development and placement; website/social media development and management. Through ODM’s efforts, the organization has been able to establish several partnerships to better serve the students, their families and the community at large. ODM facilitated an ongoing partnership with Horizon Blue Cross Blue Shield and Horizon NJ Health to provide educational health forums and health fairs throughout the school year, and also assists and attends BUF’s annual Thanksgiving Day Feast which provides complimentary meals to needy, underprivileged families in the Plainfield area. This is a partnership with local vendors and major companies such as Wegmans and Verizon Communications.
Working with the Delaware Nature Society, Partnership for the Delaware Estuary and Delaware Center for the Inland Bays, ODM assisted in the formation and launching the Clean Water Campaign, providing grassroots and grasstops advisement; activating a website and social media platforms from the ground up; and directing the copy and design of the campaign’s logo, fact sheets and posters. The campaign, aimed at improving the quality of Delaware’s water by educating outdoor enthusiasts about the importance of funding clean water initiatives, successfully connected with thousands of Delawareans through presentations, tabling events, panel discussions, and other outreach activities.
ODM’s engagement culminated with a rally in the state’s capital, which garnered significant media coverage, and brought over 100 people to Legislative Hall in Dover to celebrate current clean water efforts and to advocate for more funding for clean water initiatives across the state.
Throughout the world Tesla Motors, the high-performance electric car manufacturer, sells vehicles directly to consumers rather than through traditional car dealerships. When the New Jersey Motor Vehicle Commission passed a regulation banning the direct sale of vehicles to consumers within the state, Tesla retained ODM to build and engage a coalition of third-party supporters to demonstrate support for legislation that would allow Tesla to reopen their doors for business in New Jersey. ODM recruited and organized a diverse group of stakeholders – including business organizations, free market representatives, environmentalists, and car enthusiasts — to engage in legislative and earned media activities. We secured numerous individuals to testify in support of the bill at legislative committee hearings and organized a press conference and rally with various coalition groups. Additionally, ODM enlisted key stakeholders and opinion leaders to secure positive, widespread earned media coverage for the legislation. Due in part to this overwhelming coalition support, the legislature convincingly approved the legislation and it was signed into law by Governor Christie in March of 2015.
New Jersey Solar Grid Supply Association (NJSGSA)
ODM worked with NJSGSA, a coalition of solar grid developers across the state, to position the coalition as a state leader in renewable energy and brand the association as the experts on solar grid supply. Our work included garnering media attention, especially with Statehouse reporters and political publications, and launching social media efforts on Twitter. Within the first four months of our engagement, NJSGSA received 60 media hits in local and statewide newspapers, state political publications such as PolitickerNJ and the New Jersey Law Journal, and a number of blogs focusing on renewable energy around the world.
Verizon Lifeline/Universal Service Funds
On behalf of Verizon Lifeline, ODM created and managed a grassroots campaign to illustrate opposition of federal cuts to the Universal Service Fund program, which offers discounts and subsidies to low-income families for landline and wireless telephone services. Through our grassroots efforts, we drafted and secured letters addressed to New Jersey’s Congressional delegation from community leaders across the state and secured several letters to the editor that appeared in several statewide newspapers such as the Atlantic City Press and Times of Trenton as well as political publications including NJBiz.