Some of our recent successes include:
Autism Speaks, the world’s leading autism organization and advocate for the needs of individuals with autism and their families, retained Open Door Media (ODM) to build and activate a statewide coalition to generate support for expanded insurance coverage for autism therapies legislation. ODM works closely with New Jersey’s autism advocacy organizations, medical professionals, patient advocacy groups and families whose lives had been touched by autism. ODM has spearheaded a successful grassroots and media relations campaign that successfully culminated with a public signing of the landmark legislation with the New Jersey Governor and members of the coalition at Children’s Specialized Hospital in New Brunswick.
Public Service Enterprise Group (PSEG)
Public Service Enterprise Group is the largest gas and electric utility in the State of New Jersey. PSEG’s Government and Public Affairs team retained Open Door Media to improve its internal and external communications processes. PSEG had created an Ambassador Program, a vehicle to bring together PSEG employees, contractors, vendors and other company stakeholders to help communicate the goals and service objectives of the company to the general public. ODM currently develops for PSEG an electronic newsletter called the Ambassador Insider, which helps to bridge the gaps in communication between PSEG advocates, State and Local political leadership and the various groups of the PSEG family. The Insider is produced quarterly and highlights the statewide activities of PSEG Ambassadors in the company. The Insider is a vehicle for PSEG senior executives to communicate PSEG initiatives and allows its government relations team to keep the PSEG audiences up to date on legislative and policy issues of company importance.
BUF Health & Human Services Preschool (BUF)
BUF Health & Human Services (BUF) operates two preschool facilities, an after-school program and a summer camp in the City of Plainfield, NJ. The school engaged Open Door Media (ODM) to assist in reaching a broader community through a range of communications activities including: event planning, marketing, public/media relations; press material development and placement; website/social media development and management. Through ODM’s efforts, the organization has been able to establish several partnerships to better serve the students, their families and the community at large. ODM facilitated an ongoing partnership with Horizon Blue Cross Blue Shield and Horizon NJ Health to provide educational health forums and health fairs throughout the school year. ODM also assists in BUF’s annual Thanksgiving Day Feast, which provides complimentary meals to needy, underprivileged families in the Plainfield area. This is a partnership with local vendors and major companies such as Wegmans and Verizon Communications.
Clean Water: Delaware’s Clear Choice
Working with the Delaware Nature Society, Partnership for the Delaware Estuary and Delaware Center for the Inland Bays, Open Door Media (ODM) assisted in the formation and launch of the Clean Water Campaign, providing grassroots and grasstops strategy; activating a website and social media platforms from the ground up; and directing the creative/content design of the campaign’s logo, fact sheets and posters. The campaign, was aimed at improving the quality of Delaware’s water by educating outdoor enthusiasts about the importance of funding clean water initiatives. Through ODM’s work, it was successfully in connecting with thousands of Delawareans through presentations, exhibition events, panel discussions and a variety of other outreach activities. ODM’s engagement culminated with a rally in the Delaware state capital, which garnered significant media coverage and brought more than 100 people to Legislative Hall in Dover to celebrate current clean water efforts and to advocate for more funding for clean water initiatives across the state.
Tesla Motors is a high-performance electric car manufacturer and sells vehicles directly to consumers rather than through traditional car dealerships. When the NJ Motor Vehicle Commission passed a regulation banning the direct sale of vehicles to consumers within the state, Tesla retained Open Door Media to build and engage a coalition of third-party supporters to demonstrate support for legislation that would allow Tesla to reopen their doors for business in NJ. ODM recruited and organized a diverse group of stakeholders – including business organizations, free market representatives, environmentalists and car enthusiasts — to engage in legislative and earned media activities. We secured numerous individuals to testify in support of the bill at legislative committee hearings and organized a press conference and rally with various groups. Additionally, ODM enlisted key stakeholders and opinion leaders to secure positive, widespread earned media coverage. Due to our work, the legislature convincingly approved the legislation and it was signed into law by Governor Christie in March 2015.
Verizon Lifeline/Universal Service Funds
On behalf of Verizon Lifeline, Open Door Media (ODM) created and managed a grassroots campaign to illustrate opposition of federal cuts to the Universal Service Fund program, which offers discounts and subsidies to low-income families for landline and wireless telephone services. Through our grassroots efforts, we drafted and secured letters addressed to New Jersey’s Congressional delegation from community leaders across the state and secured several letters to the editor that appeared in several statewide newspapers, such as the Atlantic City Press and Times of Trenton as well as political publications including NJBIZ.