Public Service Enterprise Group (PSEG) is the largest gas and electric utility in the State of New Jersey. PSEG’s Government and Public Affairs team retained ODM to improve its internal and external communications. PSEG had created an Ambassador Program which was a vehicle to bring together PSEG employees, contractors, vendors and other company stakeholders to help communicate to the boarder public the goals and service objectives of the company.
ODM created an electronic newsletter called the Ambassador Insider which bridges the gaps in communication between PSEG advocates, State and Local political leadership and the various groups that comprise the PSEG family. The Insider is produced quarterly and highlights the statewide activities of PSEG Ambassadors in all areas of the company. The Insider is also a vehicle for PSEG senior executives to be highlighted and given a voice to communicate PSEG initiatives and also allows its government relations team to keep the broader PSEG audience up to date on legislative and policy issues of company importance.