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External Communications | Internal Communications | Coalition Building & Grassroots Advocacy | Issue Campaign Management | Digital/Social Media Strategy | Minority Outreach


External Communications

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External Comm

When an organization is working to build support for an issue, brand, or cause, third-party stakeholders can often serve as the best messenger. Drawing upon our strong relationships with the region’s major advocacy organizations, business groups, and thought leaders, ODM stands ready to identify and cultivate advocates for a cause or objective.

Building a broad coalition of diverse stakeholders is the first step in effective grassroots mobilization. Once supporters are identified and engaged, our experienced team manages the coalition to ensure its messaging is coordinated, timely and delivers a strong impact.

ODM works with clients to deliver the most efficient and effective tactics for a comprehensive grassroots campaign. Grassroots and grasstops activities may include initiating letters and phone calls to decision makers; setting up meetings, fly-ins, and intercepts with targets; developing comprehensive talking points and messaging documents; drafting and placing favorable earned media opportunities such as Op-Eds, letters to the editor; and event management for coalition activities.


Internal Communications

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Internal Comm

At Open Door Media, we understand the importance of internal communications and the effect it can have on your external communications efforts. Today, a company announcement, annual report, or program-wide newsletter can easily be emailed or tweeted out in a matter of seconds.

We understand that your employees, shareholders, board members and stakeholders are often the best ambassadors for your organization. ODM works with clients to develop thought-provoking campaigns and collateral materials that are focused on best positioning your internal audience to reflect your brand, while also ensuring that your organization’s culture and message are reflected appropriately for external audiences.


Coalition Building and Grassroots Advocacy

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Coalition Building

When an organization is working to build support for an issue, brand, or cause, third-party stakeholders can often serve as the best messenger. Drawing upon our strong relationships with the region’s major advocacy organizations, business groups, and thought leaders, ODM stands ready to identify and cultivate advocates for a cause or objective.

Building a broad coalition of diverse stakeholders is the first step in effective grassroots mobilization. Once supporters are identified and engaged, our experienced team manages the coalition to ensure its messaging is coordinated, timely and delivers a strong impact.

ODM works with clients to deliver the most efficient and effective tactics for a comprehensive grassroots campaign. Grassroots and grasstops activities may include initiating letters and phone calls to decision makers; setting up meetings, fly-ins, and intercepts with targets; developing comprehensive talking points and messaging documents; drafting and placing favorable earned media opportunities such as Op-Eds, letters to the editor; and event management for coalition activities.


Issue Campaign Management

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Issue Campaign

ODM often manages sensitive political, regulatory and legislative issues for clients. Together with our sister firm, Capital Impact Group, we build a consensus of support by tapping into our deep understanding of the regulatory and political environment surrounding an issue.

Our experienced team recognizes that in order to successfully meet public policy goals, you must build a strong message of support both in the media and with targeted legislators and policy makers. By integrating our services such as grassroots/grasstops coalition building, communications strategies and social media efforts, we reach the media outlets, decision makers, community leaders and constituencies that most influence your targets.


Digital/Social Media Strategy

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Social Media

Social media channels such as LinkedIn, Twitter and Facebook have increasingly become a powerful platform to build a strong groundswell of support for client objectives and reach key targets with tailored messaging. ODM works with our clients to integrate social media activities with comprehensive communications planning to enhance your campaign.

ODM’s experienced digital team analyzes the social media environment surrounding your brand and issue to properly formulate comprehensive digital plans that can include the launch or rebranding of social media platforms, calls to action on platforms, and targeted paid media to reach key influencers. Additionally, we can help train your staff to more effectively utilize social media platforms for your organization’s benefit.


Minority Outreach

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HispanicOutreach

Open Door Media has extensive experience devising communication strategies, coalition building and marketing with New Jersey’s Hispanic community.

ODM’s Clarisa Romero is a highly respected leader in state and national Hispanic affairs, with more than a decade of working with Hispanic media, advocates/ leaders, elected officials and the business community.  She has an ongoing working relationship with the New Jersey Statewide Hispanic Chamber of Commerce and Latinas United for Political Empowerment (LUPE) Fund. She currently serves on the executive board of the New Jersey Democratic State Committee’s Latino Caucus and The Mercer County Latino Merchant Association.  Open Door Media also has a partnership with The Center for the Advancement of Latino Media & Technology-The Latino Spirit Project.